What is a franchise business?

Starting your own business brand from scratch involves breaking through a mire of competitors and well-established names...and years of brand-building.

What many entrepreneurs opt for is a ready-made brand that has already built a solid reputation with its target audience, has all the right vendors in place and is a great cultural fit on top of that! This is the key driver behind franchise ownership.

Franchising is a mutually beneficial partnership between a franchisor (the Brand Headquarters) and the franchise owner (potentially, You!). 

The Headquarters develop a brand, marketing, and growth strategy that every franchisee delivers in their own markets. This allows the franchisee to start a new business with a shorter ramp-up period because the foundational aspects of the company are already done.

However...

It is still your business to start and run. So, there's a lot of effort and time spent by the franchisee learning the brand's processes and actually doing the work in the market. But fear not - there are people at the Headquarters to help you with every step along the way!

You're in business for yourself - not by yourself. And that includes a network of other franchisees working with the same brand who are there to lend a helping hand.